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Legal Notice & Privacy Policy 

ad agents GmbH
Am Joachimsberg 10–12
71083 Herrenberg
Tel.: +49 (0) 7032 9969800
Fax.: +49 (0) 7032 99697
E-Mail: info@ad-agents.com

Office hours:
Mo.–Fr, 9.00 a.m.–6.00 p.m.

Company headquarters: Herrenberg, Germany
Registration court: Stuttgart Commercial register number: HRB 723692
Managing Directors:
Dirk Lajosbanyai,
Wolfgang Schilling
USt.-IdNr.: DE814669612


Privacy and Cookie Policy

This privacy policy describes how we process personal data when you use the websites of ad agents GmbH (ad agents for short), including mobile applications (our “apps”). It also explains the choices you have regarding your personal data (“your rights”) and how to contact us.

I.Who is responsible and how can I contact the data protection officer?

The responsible person is

ad agents GmbH

Am Joachimsberg 10-12

71083 Herrenberg

Phone: +49 (0) 7032 9969800

Fax: +49 (0) 7032 99697

E-mail: info@ad-agents.com

 

For further information about our company and details of the persons authorized to represent us, please refer to the imprint of our website: https://www.ad-agents.com/impressum/.

For questions about the processing of your personal data by us or about data protection in general, you can contact datenschutz@ad-agents.com. You can reach our data protection officer at the address given in the imprint or at the following e-mail address: datenschutzbeauftragter@ad-agents.com.

II. Your rights as a data subject.

Every data subject has the following rights:

Right to information (Art. 15 DSGVO).

Right to correction of incorrect data (Art. 16 DSGVO)

Right to erasure or a right to be “forgotten” (Art. 17 DSGVO)

Right to restrict the processing of personal data (Art. 18 GDPR)

Right to data portability (Art. 20 DSGVO).

You may object to the processing of personal data for advertising purposes, including an analysis of customer data for advertising purposes, at any time without giving reasons.

In addition, the data subject also has a general right to object (see Art. 21(1) DSGVO). In this case, the objection to data processing must be substantiated. If the data processing is based on consent, your consent can be revoked at any time with effect for the future.

To exercise your data subject rights, the easiest way is to contact datenschutz@ad-agents.com. In addition, you have the right to lodge a complaint with the data protection supervisory authority responsible for you.

 

III. on the processing of personal data by ad agents.

In the following, we would like to give you an overview of how we ensure the protection of your personal data when you access our website and which types of personal data we process for which purposes and to what extent.

  1. processing of data when accessing our website – log files

When accessing our website, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and the like. In addition, the IP address is transmitted and used to provide the service you requested. This information is technically necessary in order to correctly deliver website content requested by you and is mandatory when using the Internet.

According to our IT security concept, the accruing log file data is stored for a period of two weeks in order to detect and analyze any attacks against our website. The legal basis for the data processing is Art. 6 para. 1 p. 1 f) DSGVO.

  1. processing of data when using the website – your inquiries

If you send us an inquiry by e-mail or via the contact form, we collect the data you provide for processing and responding to your request. We store this information for a period of up to two years for verification purposes. Legal basis for data processing Art. 6 para. 1 sentence 1 letter f DSGVO.

  1. subscription to an e-mail newsletter

For the subscription to our newsletter, we use the so-called double-opt-in procedure. This means that after you have provided your e-mail address, we will send you a confirmation e-mail to the e-mail address you have provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm this within 24 hours, your registration will be automatically deleted. If you confirm your wish to receive the newsletter, we will store your e-mail address until you unsubscribe. The storage serves the purpose of being able to send you the newsletter. Furthermore, we store your IP addresses and the times of your registration each time you register and confirm, in order to prevent misuse of your personal data and to be able to provide proof of correct sending. The legal basis for the processing of your personal data is Art. 6 para. 1 sentence 1 letter a DSGVO.

The only mandatory data for sending the newsletter is the e-mail address. You have the right to revoke your consent to the sending of the newsletter at any time. Your revocation will not affect the lawfulness of the processing of your personal data until the revocation. You can declare the revocation by clicking on the link provided in each newsletter e-mail, or by e-mail to news@ad-agents.com or by sending a message to the contact details provided in the imprint.

4. reach measurement by means of etracker

On our website, we use a tool for range measurement from the service provider commissioned by us, etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. This tool does not use cookies unless you have explicitly agreed to the setting of cookies. Without cookies, we use the tool from etracker to create statistical usage analyses of our website so that we can design and optimize our website to meet your needs. For this purpose, we collect data on your usage and behavior on our website, whereby this data is anonymized and aggregated into statistics after 24 hours at the latest.

The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest is the design and optimization of our website in line with demand. You can object to the range measurement using etracker at any time here.

5.Reach measurement by means of econda

On our website, we use a tool for measuring the reach of the service provider commissioned by us, econda GmbH, Zimmerstr. 6, 76137 Karlsruhe, Germany. This tool does not use cookies unless you have explicitly agreed to the setting of cookies. Without cookies, we use the tool from econda to create statistical usage analyses of our website so that we can design and optimize our website to meet your needs. For this purpose, we collect data on your usage and behavior on our website, whereby this data is anonymized and aggregated into statistics after 24 hours at the latest.

The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest is the design and optimization of our website in line with demand. You can object to the coverage measurement by econda at any time here.

6. notes on the guarantee of data security

We take technical and organizational security precautions on our pages to protect the personal data stored with us from access by third parties, loss or misuse and to enable secure data transfer.

We must point out that, due to the structure of the Internet, unauthorized access to data by third parties may occur. It is therefore also your responsibility to protect your data against misuse by encrypting it or in any other way. Without appropriate protective measures, unencrypted data in particular, even if transmitted by e-mail, can be read by third parties.

IV. Integration of external services

  1. integration of Google-TAG-Manager

For the delivery of online advertising and the integration of external partners, we use the Google Tag Manager of the service provider Google Ireland Limited. This allows us to control the delivery of online advertising. This tool works without cookies, but nevertheless requires a transfer of IP addresses to Google. The anonymization of the IP address before forwarding to Google has been activated by us. The legal basis for the data processing is Art. 6 para. 1 p. 1 f) DSGVO.

V. Our Cookie Policy.

  1. general information about the use of cookies

Our website uses so-called cookies. Cookies are small text files that are stored on your terminal device and saved by your browser. They serve to make our offers more user-friendly, effective and secure. We use both so-called temporary cookies, which are automatically deleted when you close your browser (“session cookies”), and persistent (permanent) cookies.

You have the choice whether you want to allow cookies to be set. You can make changes in your browser settings. In principle, you have the choice of accepting all cookies, being informed when cookies are set or rejecting all cookies. If you choose the latter option, it is possible that you will not be able to fully use our offer. You can also make individual settings via our cookie settings.

When using cookies, a distinction must be made between cookies that are absolutely necessary and those that are used for more extensive purposes (measuring access figures, advertising purposes).

  1. mandatory cookies when using the website

We use session cookies on our websites that are mandatory for the use of our websites. These include cookies that allow us to recognize you while you are visiting the site as part of a single session. These session cookies contribute to the safe use of our offer.

  1. use of cookies with your consent

Below you will find an overview of the cookies that are used by us with your consent given at the beginning of the use of the website. You will also find an opt-out option with each explanation of the use. These are cookies used to record the usage behavior of our website as well as cookies used for advertising purposes.

a. Use of cookies to record user behavior (tracking)

The use of tracking cookies enables us to recognize users when they access our website again and thus to assign usage processes to an internally assigned identification number (pseudonym). This allows us to record repeated accesses to our website and analyze them in a coherent manner.

Specifically, the following tracking cookies are used:

Tracking by Google Analytics

On this website, we use the Google Analytics web analytics service provided by Google Ireland Limited, a service provider commissioned by us. This tool uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. On this website, we have activated IP anonymization. This means that your IP address is shortened and anonymized. On our behalf, our service provider will collect information about your last visits to our website, or how you move within our website, and will use this information to evaluate your use of the website, as well as to compile reports on website activity.

The data collected by the web analytics service is also partly stored and processed in the USA by our service provider. Your data will only be transferred to the USA with your express consent.

We use the web analytics service to analyze the use of our website and thus better understand how visitors use our website so that we can make it even more intuitive. The legal basis for the storage of the cookie and the further evaluation of the collected data over a period of 24 months is the consent given, Art. 6 para. 1 p. lit. a DS-GVO. You can revoke your consent at any time with effect for the future in our cookie settings (link at the bottom of the page).

Google Ads Tracking

We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Ads) on external websites. Google Ads is also an offer of Google Ireland Limited. These advertising media are delivered by Google via so-called “Ad Servers”. Ad server cookies are used to evaluate performance parameters such as ad impressions, clicks and conversions. This enables us to determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The following analysis values are usually stored for this cookie:

– Unique Cookie ID

– Number of ad impressions per placement (Frequency)

– Last impression (relevant for post-view conversions)

– OptOut information (marking that the user does not wish to be contacted again)

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers’ websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information. The legal basis for the storage of the cookie by Google is the consent given (Art. 6 para. 1 p. 1 lit. a DS-GVO). You can revoke your consent at any time in our cookie settings.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. Please note that data processing by Google may take place outside the European Union. A transfer of personal data to Google and thus to the USA will only take place with your prior express consent. We also have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge:

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy/

Tracking by etracker

On this website, we use the web analytics service etracker of the service provider etracker GmbH commissioned by us. Provided that you have given us your consent, this tool uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. With the help of the cookies, we are able to recognize you when you visit the site again and can thus record your usage behavior over a period of 24 months. Your IP address will be anonymized immediately.

On our behalf, our service provider will collect information about your last visits to our website, or how you move within our website, and will use this information to evaluate your use of the website, as well as to compile reports on website activity.

We use the web analytics service to analyze the use of our website to better understand how individual visitors use our website so that we can make it more intuitive. The legal basis for the storage of the cookie is the consent given, Art. 6 para. 1 p. lit. a DS-GVO. The further evaluation of the collected data over a period of 24 months is based on Art. 6 para. 1 p. 1 lit. f DSGVO. You can revoke your consent at any time with effect for the future in our cookie settings (link at the bottom of the page).

Tracking by econda

On this website, we use the web analytics service econda provided by econda GmbH, a service provider commissioned by us. Provided that you have given us your consent, this tool uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. With the help of the cookies, we are able to recognize you when you visit the site again and can thus record your usage behavior over a period of 24 months. Your IP address will be anonymized immediately.

On our behalf, our service provider will collect information about your last visits to our website, or how you move within our website, and will use this information to evaluate your use of the website, as well as to compile reports on website activity.

We use the web analytics service to analyze the use of our website to better understand how individual visitors use our website so that we can make it more intuitive. The legal basis for the storage of the cookie is the consent given, Art. 6 para. 1 p. lit. a DS-GVO. The further evaluation of the collected data for an unlimited period of months is based on Art. 6 para. 1 p. 1 lit. f DSGVO. You can revoke your consent at any time with effect for the future in our cookie settings (link at the bottom of the page).

b.Use of cookies for advertising purposes

We use cookies for marketing purposes, for example to tailor advertising to the interests of a website visitor. They are also used to limit the frequency of the ad and to measure the effectiveness of an ad. In this way, we record which web pages and which articles were clicked on. This allows us to collect information about usage habits in order to target interest-based advertising. This information is shared with third parties. In these cases, cookies are regularly set directly by the advertising partner.

Specifically, the following cookies are set:

Use of Google Remarketing

In addition to Ads Tracking, we also use Google Remarketing from Google Ireland Limited. This is a retargeting, thus to deliver interest-based advertising on other advertising spaces outside our offer. Through this application, after visiting our website, you can be shown advertisements related to the services / products previously viewed on our website when visiting other websites. The cookie stored in your browser is used for recognition purposes. Thus, Google can record interest in certain products based on your previous visit to our website and use this information for the targeted playout of advertisements on other websites. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing. Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. Please note that data processing by Google may take place outside the European Union. A transfer of personal data to Google and thus to the USA will only take place with your prior express consent.

The use of this data serves the purpose of being able to provide you with interest-based advertising and to advertise our products in a targeted manner. The legal basis for the storage of the cookie and processing of the data is the consent given (Art. 6 para. 1 p. 1 lit. a DS-GVO). You can revoke your consent at any time via the cookie settings.

Use of DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, another service provided by Google Ireland Limited. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Via a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later calls up the advertiser’s website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.

By implementing this tool, your browser automatically establishes a direct connection with Google’s server. Please note that this may result in data processing outside the European Union or the European Economic Area. Your data will only be transferred to the USA with your prior express consent. We also have no influence on the handling and further use of the data by Google. The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. a DSGVO. You can revoke your consent at any time via the cookie settings.

If you do not wish to receive interest-based advertising, you can also deactivate the use of cookies by Google for these purposes by visiting https://www.google.de/settings/ads/. For more information on DoubleClick by Google, please visit: https://www.google.de/doubleclick/ and on data protection at Google in general: https://www.google.de/intl/de/policies/privacy/.

Use of the Facebook Pixel

On our website, we have integrated the Facebook pixel of Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. When our website is accessed, a forwarding to Facebook takes place via a re-direct. The following data may be forwarded in the process:

– http header information (such as the IP address, information about the browser used, country-specific data e.g. the language).

– Unique cookie ID

– Information about events on the page (such as information about page views or buttons that were clicked)

– Timing

Facebook can mark the device you are using with a cookie and a unique identifier or read an existing cookie. If you are logged in to Facebook, this data can be used to play out targeted advertising for us on Facebook pages. The legal basis for the storage of the cookie and the forwarding of the data to Facebook Ireland Limited is the consent given in accordance with Art. 6 (1) p. 1 lit. a DSGVO.

We are jointly responsible with Facebook Ireland Limited for the collection and transmission of the above data. For this reason, we have entered into a joint responsibility agreement with Facebook pursuant to Art. 26 DSGVO, which defines the responsibilities for fulfilling the obligations under the DSGVO. You can access this at https://www.facebook.com/legal/controller_addendum. Facebook has been designated as the point of contact for data subject inquiries regarding the data collected via the Facebook Pixel. Therefore, we would like to ask you to contact Facebook’s data protection officer directly regarding your data subject rights: https://www.facebook.com/help/contact/540977946302970. Against the background of the fact that we do not have access to the data collected about you within the framework of the Facebook Pixel, Facebook alone has the immediate access to necessary information and can also immediately take any necessary measures and provide information. However, should our support be required, we will be happy to assist you.

When using the Facebook Pixel, we cannot rule out the possibility that the data may also be processed by Facebook in the USA. A transfer of your data to the USA will only take place after your express consent. You can revoke your consent at any time in our cookie settings.

Facebook is responsible for the further processing and evaluation of the collected data. Further information on data protection at Facebook in general and more detailed information on the handling of data collected as part of the Facebook Pixel, such as the legal basis for processing by Facebook, can be found in Facebook’s data policy at:

https://www.facebook.com/about/privacy

You can change your Facebook settings for advertising here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen