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Search engine advertising

Search engine advertising (SEA) is a sales-boosting advertising channel and the cornerstone of online marketing. Paid ads on Google, Bing and other search engines not only drive-up sales and leads – we can also track and engage users at every step of their customer journey and across a wide variety of platforms, such as the Google Display Network, YouTube, Google Maps and more.

As a leading agency in the German-speaking market, SEA has been an integral part of our portfolio since our agency was founded. For more than 15 years, we have been developing pioneering SEA strategies for our clients and implementing them effectively. We are also at the forefront when it comes to the early adoption of new innovation and technology.

Anja Heinrich

„As an experienced SEA agency, we advise our clients strategically from the very start to define their perfect setup. Artificial intelligence and automation enable increasingly specific, data-driven targeting, which we have skillfully perfected with our knowledge of experience. As a Google Premier Partner and Bing Elite Agency, we always have our finger on the pulse of content and technological developments in SEA.“

Anja Heinrich, Head of SEA

Google

SEA campaigns on Google, Bing & other search engines

As a certified partner of Google and Bing, we offer you a comprehensive range of services and have access to the latest product updates and features to continuously develop your campaigns:

Performance Max

Performance Max campaigns offer the opportunity to run ads across the entire Google inventory, from Search and Display to YouTube, Gmail, Discovery or Maps, with just one campaign type. They thus complement the existing search and display campaigns and help to reach more potential customers. ad agents shows you how to use this campaign type in a targeted manner and stand out from the competition despite the increasing use of AI and automation.

Classic Search

Classic search is still a key campaign component to reach both existing and new customers, who are actively looking for specific products, services, or information.

Customized to your individual advertising goals, we build and continually develop your SEA campaign. A combination of technical expertise, the use of AI and innovations, as well as strategic foresight are the key to successful campaigns.

Shopping

Google Shopping has been an indispensable part of Google Ads for years and is now one of the most important sales channels in e-commerce. In addition to building a Google Merchant Center and integrating it with Google Ads, we create and optimize your shopping campaigns to achieve your defined goals. We pay particular attention to optimizing the product data feed, which is a key factor in successful shopping campaigns. Through years of experience with product data feeds across all industries and sizes, as well as the integration of our “Shopping Feed Optimizer” tool, we ensure the success of your campaigns. An equally important feature of our range of services is our hands on scripting support to ensure you a competitive advantage.

Remarketing

Remarketing or retargeting is effective and purposeful re-connect with previous website visitors with the aim of encouraging them to reengage or to boost sales. Whether via dynamic remarketing, shopping or performance max campaigns – remarketing is still an important part of any marketing strategy. We know your website visitors and re-engage them for you.
The main emphasis here is on dynamic, product-related remarketing ads. We offer many years of experience as an SEA agency in the complex steering and measurement of all remarketing activities and successfully implement remarketing strategies.

Google Display Netzwerk (GDN) / Microsoft Audience Network (MAN)

With diverse ad formats such as text, image, video, and interactive ads, advertising networks such as the GDN or MAN, offer a wide range of online advertising opportunities to increase reach and better target specific audiences. They support brand building at the beginning of the conversion funnel.

As your agency partner, we develop individual display campaigns for you. Our goal is to permanently ensure the success of your campaign and to always stay one step ahead in advertising formats and precise audience targeting. To ensure you are ideally placed for the future, we continuously evaluate the results of your display campaign and optimize it on an ongoing basis.

Youtube

With more than two billion active users, YouTube is not only the largest video platform, but also the second largest search engine in the world. It is therefore necessary for businesses to present themselves in the best conceivable way on the platform.

As your agency, we will happily advise you on how best to structure your video campaign and which advertising formats are most suitable for achieving your individual goals.

We take care of the budget allocation, ad format and target group selection, as well as the ongoing monitoring of campaigns. Since ad formats and targeting options in YouTube are constantly changing, we are proactive in informing you early of all relevant changes.

App campaigns

The use of the Internet on the mobile devices continues to grow – hence, mobile search queries have long since overtaken desktop search queries. Consequently, many organizations are adopting apps to increase customer retention and simplify mobile purchase transactions. However, the mobile app market is a challenging environment. Thousands of new apps are released in the Apple and Google stores every day.

Let us help you stand out from the crowd, increase download numbers, and engage more user engagement with your own app. Whether installation or re-engagement campaigns – we make sure your app gets the attention it deserves with our targeted app campaigns.

SEA consulting

SEA consulting

With our SEA consulting, we are permanently at your side with advice and take care of all your concerns around search engine advertising. You can book SEA consulting from us as an individual service to complement your in-house activities or as a complete package as part of your SEA campaign.

Advice

As a specialized SEA agency, we offer you in-depth strategic advice on all aspects of search engine advertising. With many years of experience in managing Google Ads campaigns, we show you how to optimize your Google Ads activities. To this end, we develop overarching SEA strategies for your company and explain how you can leverage Google Ads and Bing Ads effectively.

Account screenings

In account screening, we analyze your existing SEA account and/or your product feed data. We offer this service either as a quick check or as an in-depth analysis including detailed recommendations for action. In both cases, we scrutinize all significant settings which are important for your specific goals. Through comprehensive analyses and clear reporting, we provide recommendations on how to generate more successful ROI with your SEA campaigns.

Workshops & Training

We offer our customers and stakeholders customized workshops and training sessions on search engine advertising, including, SEA basics, specific Google Ads or Bing skills development. The number of participants, time frame and the main topics depend entirely on your requirements and needs. We are flexible and are happy to host the workshops or conduct them directly at your premises.


References


Partners and Technologies

Bing Rising Star 2019
Criteo Premium Partner Badge
etracker Solution Partner
Google Marketing Platform
Google Premier Partner
Microsoft Sustainability Badge
MSA Elite Agency
Anja Heinrich
Contact us

Phone number: +49 7032 9969800