Search Engine Optimization (SEO)

Search engine optimization, or SEO for short, is a complex topic. Hundreds of ranking factors determine the algorithm of the organic search results generated by Google, Bing, Yandex, and other search engines. There are no clear-cut answers as to the weighting of these factors. Most of what we know in this area is based on experience.

The rules of SEO are constantly shifting – for instance, more and more users are accessing the Internet via mobile devices, and companies need to adapt their SEO practices accordingly. Mobile Internet or smartphone usage has become a crucial component of everyday consumer activity, and retailers need to address the new, corresponding SEO challenges in order to take full advantage of this shift in buyer behavior.

Mobile SEO-strategies

The question is no longer whether to implement SEO, but how to implement it. Retailers now need a strong mobile presence and strategic mobile SEO in order to ensure a successful online presence. Their mobile strategies need to be prepared for a new, diverse range of scenarios and support innovative shopping experiences. These strategies need to take into account that mobile search activity fundamentally differs from desktop search activity. We help you find and implement the perfect mobile SEO strategy for your online presence.

Experience and transparency

You benefit from our employees’ years of expertise in the field of search engine optimization. Furthermore, we can guarantee that our employees possess a strong foundation of up-to-date knowledge, one that is constantly growing through regular training at conferences, strong industry networks, in-house testing, and, last but not least, their day-to-day work.

As a standard service, ad agents GmbH provides all customers with regular, transparent reporting on our services and the progress of your SEO project.

We are happy to advise you and, upon request, assist you in the successful technical implementation of your SEO strategy. We always keep an eye on your site’s mobile traffic and usage, taking SEO criteria into account to compile a precise SEO analysis.

Our SEO services

Customized SEO analysis

This gives you an overview of which criteria you’ve optimally fulfilled and where you still have room for improvement. Our analysis consists of a report that specifically identifies potential areas of improvement and suggests how to perfectly implement actions and solutions to remedy these weak points.

Long-term consulting

We answer all of your questions about search engine optimization and help you plan and develop your SEO strategy so that you can achieve your short-, medium-, and long-term goals.

Technical SEO implementation

Search engine optimization involves technical SEO implementation. Search machines now pay more attention to websites’ technical structures, taking factors such as indexing and loading times into account. We are happy to help you optimize your site from a technical SEO perspective.

Relaunch support

For many website operators, a relaunch represents an opportunity to modify an outdated site to keep up with the challenges currently posed by the present online landscape. We help you plan your site’s relaunch and work with your technical service providers to guarantee that the entire implementation runs smoothly up until your site goes live.

Seminars and workshops

We also offer seminars and workshops for companies that create their websites or content in-house. Search engine optimization is a topic that isn’t always easy to compute. We’d like to share our SEO knowledge and experience with you on-site.

Content marketing

You should take care that the texts you publish online or on your website are one-of-a-kind, since Google reliably detects duplicate content and penalizes sites accordingly. Meanwhile, when it comes to websites without any written content, search machines can’t detect what products are being offered or what kind of information the site is meant to convey. We help you create interesting, SEO-compliant content or optimize your existing content.

Link management

Backlinks are still an essential means of ensuring off-page optimization. It’s more important than ever to build new backlinks and inspect existing ones, particularly in the wake of Google’s last Penguin update. Let’s work together to optimize your backlink strategy.

Penalty management

Has your website’s ranking plummeted? Have you seen a massive drop in traffic from Google? If so, your site may have been subjected to a Google penalty. We know how to detect Google penalties and identify which measures you need to take to improve your site’s ranking.


Videos are becoming an increasingly important factor in search engine optimization. They help users find your site when they enter relevant search terms and help you do a better job of conveying complex content and displaying your products. Contact us.


More and more users are using mobile devices to go online. Google has already taken this trend into account in its new algorithm. All websites should be mobile-optimized to keep pace with this development. We help you make sure that your site is perfectly mobile-friendly, taking all of the relevant SEO considerations into account.