Social Media Advertising
Paid media is becoming the performance model thanks to Facebook, Twitter, and Instagram. With photo, video, product, and text ads in the newsfeed of the social media user, the advertising message is losing its impact. Users rate ads with likes, shares, or comments. Facebook in particular, with its extensive audience targeting options, offers highly targeted ad delivery and minimal waste coverage.
Experience and knowledge about the extensive targeting options, the multitude of advertising formats, and the use of certified management tools are the foundation of successful campaigns. With the expertise of our employees, our customers are able to implement successful, effective campaigns each and every time.
Black boxes are obsolete: Regular, transparent, and customized reporting offers deep insights into ongoing campaigns. Billing models are defined in detail in agreement with the customer.
- Custom definition of target groups and KPIs
- Customized strategy development
- Campaign set-up and continual optimization
- Implementation of the latest advertising formats and target group options
- Set-up of product feeds for dynamic remarketing
- A/B and multivariate testing of various campaign elements
- Detailed tracking and reporting for performance monitoring