According to a study commissioned by the digital association Bitkom, 63 percent of users on social networks do not want to forego advertising because it helps them discover the latest offers and diverse topics they would otherwise have never come across. In view of high user engagement and the time spent on social media today, these platforms create unique opportunities for businesses to display their products and address potential buyers in specific target groups. From the initial contact, to activation, right through to purchase completion, social media channels generate opportunistic points of contact in the customer journey.
However, with countless different platforms and advertising options, it is time intensive to track them and note easy to back the right horse. We help you make smart choices in the platform jungle. Through strategic alliances with leading social media channels, we support you in both the strategic alignment and the operative implementation of your social media ads. Our experts understand the distinctive features, nuances, constraints, and requirements of the respective channels and will develop the optimal social advertising strategy for your individual needs. We help you to reach your target audiences and maximize the success of your campaign.