Product Data Management
If you want to be successful when selling your products online, you need intelligent product data management (PDM) to correctly present the products and always keep them up-to-date. Product search engines such as Google Shopping have long since established themselves and serve as a sales-building pillar of the marketing mix. However, preparing and importing large quantities of data for products is challenging. Each channel has its own data requirements. We work closely together with our customers to develop customized data feed processes for optimal product data management, regardless of whether it is for Google or Bing Shopping, price search engines, or product carousel ads on social media channels such as Facebook.
“The prices and availabilities of large retailers are ever changing. We’re able to update millions of product data hourly. Product data feeds are essentially alive, so they need to be processed dynamically.”
Wolfgang Schilling (Managing Director)
Our centralized configuration for all target channels offers the greatest transparency and enables efficient management. We can process and update large quantities of product data in short cycles thanks to automated solutions. We give your products the attention they deserve, everywhere and always up-to-date.
Automated processes for maximum efficiency
Data feeds can only be efficiently delivered by using highly standardized processes. The magic word is automation. The Shopping Feed Optimizer (SFO) is a tool that uses a direct interface to the search engines of Google and Bing. We are immediately alerted to error messages and can then process them directly in the SFO tool. In addition to the SFO tool, we offer customized interface programming. We also use crawlers, which enables us to scan our customers’ online shops and obtain missing information directly on the product detail pages.
Ensuring the highest level of quality
Our product data feeds are carefully enriched and meet the highest quality standards. We generally optimize the data feeds for the search engines of Google and Bing, which lay out the most critical conditions. A Google Shopping data feed that is intelligently maintained can also easily be used for marketplaces such as Amazon or other product search engines. Various quality assurance measures guarantee the excellent standard of our product data feeds.
Our Product Data Management services
- Analysis, structuring, and filtering of product data
- Selection and link-up to corresponding product search engines
- Data feed management
- Quality management
- Communication with the search engine networks and Google